Getting Started With Email: Channel Observations to Support Chronic Disease Patient Care
Today, email is used to support the communications needs of many different types of organizations, ranging from big businesses to small local schools, and just about every personal communication need imaginable. In this post, we'll provide a general overview of the...
How Google Places Affects Your Business
Search engine optimization (SEO) continues to be an integral part of a business's marketing campaign, and now, Google Places is making it even easier. Plus it's free. Google Places now includes additional features on the search engine results page (SERP) when your...
Bing Webmaster Tools: New Features
In past blog posts about search engine optimization, we've referenced using tools such as Bing Webmaster Tools to deal with issues such as 404 errors and the importance of XML sitemaps. Recently, Bing added some new features to its Webmaster Tools to enhance its...
Google Analytics: Update to Sessions
Recently, the Google Analytics team made a change to how sessions are defined in GA: Before - More than 30 minutes have elapsed between pageviews for a single visitor. - At the end of a day. - When a visitor closes their browser. After - More than 30 minutes have...
70% of B2B Buyers Start With Search
Why is Search Engine Marketing important for B2B companies? Let's start with the raw numbers. In 2010, there were 100 million searches for healthcare related equipment. Of those searches, the vast majority was seeking specific answers to specific questions. Search has...
Yahoo Web Analytics: New Version Launched
Recently, Yahoo announced that they have released Version 10.1 of Yahoo Web Analytics. A major component of this new version are enhancements to segmentation and report filtering functionalities, which are important when using web analytics data to determine the...
Google Analytics: April Data Restored
Since last week, we have been updating you all on the status of an issue that Google Analytics was having with April 2011 data using advanced segments, custom reports, or secondary dimensions. We are happy to report that as of 4pm yesterday, the affected data has been...
Google Analytics: Update on April Data Issue
Last week, we posted several updates from the Google Analytics team regarding the issue they are having with April 2011 data when applying advanced segments, secondary dimensions, or custom reports. On Friday evening, they posted the following update:...
Google Analytics: Latest Update on Reporting Issue
As we have been reporting over the past few days, Google Analytics has reported issues with April 2011 data when applying advanced segments, secondary dimensions, or custom reports. Yesterday, the GA team released the following statement:...
Google Analytics: Update on Reporting Issue
As we reported here yesterday, Google Analytics has reported issues with April 2011 data when applying advanced segments, secondary dimensions, or custom reports. As of this morning, this issue has yet to be resolved, although Google is working on correcting the...