Email Segmentation: Increasing Conversions Through Highly Targeted Messaging
Un-targeted email campaigns end up costing more than 3.6 times the cost of a well-segmented and targeted campaign. This 2010 study by The Relevancy Group stated what Endai has known for a long time - highly segmented email campaigns produce significantly better...
Optimizing Your Landing Pages
Landing pages are a visitor's 'first impression', much like a handshake, so, make it a good one. Offer value and be engaging. However, consumer expectations change. Consequently, it's important your landing pages meet their expectations and evolve according to what...
Google Analytics: Updates to Interface
Over the past few days, you may have noticed that the Google Analytics interface looks slightly different. This past week, the team at Google made two rounds of updates. Below is a quick summary of those updates. Speeding Up Reporting Since the switch to the new...
Search Meets Social
Next time you're logged into Facebook or Google+, do a search and see if you notice anything different. Your friends may be recommending great restaurants to eat at, commenting on an interesting article, or even sharing YouTube videos of your favorite song. If you...
10 Tips to a Better Email List
Commercial email beats out the next closest online marketing competitor by 100%. According to a report from the Direct Marketing Association, email boasts a return of $40.65 for every dollar spent, leaving it as the highest ROI form of marketing communication...
B2B Conversion Optimization: Small Steps to Big Growth
Hundreds of millions of dollars in sales are lost every year due to poor website usability. According to eConsultancy, companies estimate that they lose 24% of their annual online revenue due to a bad website experience. Further, they state that companies have very...
Measuring Customer and Prospect Intent Before You Invest in Time and Resources
80% of your business comes from 20% of your customers - a rule that should be familiar to any B2B executive. While its importance isn't in dispute by anyone, finding the 20% and optimizing your sales funnel to focus on them can be difficult. Especially when trying to...
The First Step to Social Media–Start Measuring!
Social media refers to environments where people are interacting, communicating, sharing information and creating profiles. These may include, and are not limited to, social networks, blogs, social games and consumer commenting sites (reviewing and rating products)....
Online Gift Card Sales: Operational and Marketing Considerations
Online Gift card sales is expected grow at a rate of 29% annually to reach $5.8 billion* by 2014. While many business to consumer Brands offer Gift Cards, there are specific, and potentially profitable considerations to think about regarding online marketing. It is...
Increase Your ROI: Tap into Tablet Shoppers
Twenty one percent of mobile sales come from tablets.1 As people are spending more time online due to devices such as iPads and tablets, especially online shoppers, it's time to consider optimizing your business's website to capture these consumers. The graph below...