4 New GA v5 Features That Make a Big Impact on Analytics
Last month, Google updated their analytics suite with a few highly anticipated additions, doing more than simply refining the application's look and feel with its update to GA version 5. This latest release has finally introduced the public to several features that...
Google Gets Social!
Social media and big data: two of 2012's biggest buzzwords in B2B marketing. With so much attention being thrust onto both, it's a little shocking to see how few businesses are tracking the impact of social traffic both on and off their website. One of the biggest...
Marketing Briefs: Personalization and Automation Increases ROI
According to an article in BtoBonline, personalizing your email messaging to each prospect is the key to achieving increased ROIs from outbound campaigns. In fact, they state that using behavioral customer data to make marketing predictions will actually increase...
Marketing Briefs: The Importance of SEO
According to SearchEngineWatch.com, B2B companies are spending an estimated 33% of their online marketing budgets on SEO. Numerous sources, from business analysts to surveys of marketing professionals, are forecasting this number to grow quickly over the next several...
Marketing Briefs: Why Search for B2B Companies?
If you're not on the first page of Google for the keywords that customers are using to find you, you're losing 90% of searchers. Plain and simple. According to data released by online advertising network Chitika, 34% of searchers click the first result. That's almost...
Marketing Briefs: The Value of Google Positioning
Everyone's talking about search, but how much is that top spot really worth to your business? According to a McKinsey and Co. study, it's worth quite a bit. In fact, they found that most B2B companies get an ROI of 7:1 - and larger companies fare even better with a...
Marketing Briefs: B2B Buyers Use Search
Why is search so important? 70% of all B2B buyers start their buying process with search. And 80% of B2B buyers reported that they initiated the sales process- with many of them entering the sales funnel through search. More importantly, companies need to have a...
Increase Engagement Effectively with Rich Ads in Search
Leverage your brand name with Yahoo's Rich Ads in Search (RAIS) served on both Search.Yahoo.com and Bing.com. Currently, RAIS are only available using exact match, exclusively for brand terms. These ads appear in the first position only at the top of the SERP above...
The Benefits of Using Cross-Domain Tracking in Google Analytics
One of the strengths of Google Analytics, besides its intuitiveness and powerful reporting, is the ability to deploy and go right out of the box for most applications. Unfortunately, the important qualifier there is most, and in some specific circumstances the code...
Client Spotlight: Midmark
Many times it can be difficult to estimate the benefits of using search, analytics, and email for B2B businesses. Surely high ticket items that range into the hundreds of thousands of dollars and have long sales cycles don't have a process that begins online. Or do...