Email Marketing Dialogs Made Easier
The promise of email as a vehicle to develop customer and prospective customer relationships has long been appreciated by Internet marketing professionals and rookies alike. However it's all too often the case that both the very experienced, and the less tenured...
Search Engine Optimization- The Basics Part 2
At this point, you have done your keyword research and an initial placement report. The next steps have to do with on-page and off-page optimization. Let's look at both optimization tactics individually. On-page Optimization On-page optimization is the process of...
Will Facebook eventually dominate social media?
Currently, there are several sites under the social media umbrella from Digg, Flickr and MySpace to Twitter, LinkedIn and Spoke. However, it seems Facebook is working hard to be the center of the social media universe. What began as a gossip site for college students...
Limited Budget – Social media or Search?
Unless you are blissfully ignorant, chances are you've been affected by or at least have heard about the collapse of the stock market and the slowing global economy. Marketing is still essential, perhaps more so, during a recession; however budgets are being squeezed...
AdWords Quality Score
When speaking with clients about setting up a Google AdWords account, one topic that always causes confusion is 'Quality Score'. The quality score of each of your keywords is often an important, but overlooked variable in your campaign. Google explains Quality Score...
.confusion
A recent AdAge article examines what could become an enormous problem for an Internet Marketing Company or any brand with a presence online. Currently, there are twenty-one common domain names with .com being the most widely used. Others include .org, .net, .edu for...
Search Engine Optimization- The Basics
Optimizing your website for top placement in the major search engines is probably worth your time. However, with all of the available optimization tools, there's no need to guess. As a side note, the very nature of online marketing eliminates the necessity for...
Email Marketing to the Rescue
Across the country, those in the media business have watched the downward spiral of the daily newspaper. The abundance of new media information sources and consequential fracturing of audiences have thrown the once over-breakfast standard into a painfully slow...
Link Popularity – Quality or Quantity?
SEO Files Are search engine rankings based on the quality or quantity of links? Google's Matt Cutts recently rebuked a Forrester Research report that cited a Kmart effort to entice its customers to blog about their Kmart experience with the reward of Kmart gift cards....
Large or Extra Large? A Lesson in Marketing from a Donut Pitchman
I'm standing in line this morning waiting for a cup of burnt, overpriced coffee from a Dunkin Donuts pushcart in Penn Station in New York City. I can't help but to hear the gentleman behind the cart say to every still drowsy New Yorker... "yes sir.. large or extra...