Planning is key to effective email marketing.
Email marketing, at first glance, seems simple and straightforward, and unfortunately, is often an afterthought for many marketers. However, when applied correctly, email marketing can be an incredibly cost effective means of dramatically increasing revenue. An...
Because I want it…Search Marketing Requires a Plan
I recently homage and a visit to the Toys R' Us in Times Square in New York City. I heard an awful lot of "because I want it" through the din as only kids can. It was said so emphatically and with such conviction, but is of course followed with little to no reason...
Email Marketing Is Nowhere (Without a Fresh Database)
While it's getting harder to find a marketer that has not adopted some level of search marketing religion, I am still amazed by the number of marketers without a serious initiative built upon an email marketing customer and prospect database. High quality email...
Why blogs should influence search results.
AdAge recently reported the gripes of the media world over how Google's results ranking system was burying major media companies "expensive professional content within the search engine's undifferentiated slush of results." Nevermind the irony of how I am now...
Patience is a virtue not an excuse
Yesterday I decided to try a new sandwich shop. This was a big step for me because I am a creature of habit. I placed my order and waited and waited and waited. I went up to ask the counter girl about my order, and she quickly replied, "great food is worth waiting...
Loyalty is not one size fits all.
This past weekend I was at Atlantic City, New Jersey. As I was walking around I realized that there is no better example of customer loyalty programs than in casinos. These programs have such monikers as "Diamond Club", "7 Star Club", and so on. Regardless of which...
Email Marketing Grows Integrated
Friday afternoon I met with two television media companies in New York City. I noticed a trend, these big media companies are rapidly embracing email marketing as a vehicle to drive viewership on television. Yup, email marketing is starting to be implemented to bump...
GACP Deficiency Syndrome- You Don’t Want This.
What is GACPDS you ask? It's bad stuff and its going around the business community. There are a couple of symptoms that are easily noticed including: - Head scratching while viewing web analytics - Violent jerking when speaking to your web development team -...
Search Engine Optimization: Whatever happened to the N?
I remember when I first started in the online marketing world, all the rage was this 4 letter acronym, NSEO. This stood for Natural Search Engine Optimization. As I was walking around the Barnes and Noble in the Internet Marketing section, I noticed that all the...
Email Marketing, Your Highest ROI Marketing Opportunity
I had a conversation this morning with a prospective customer about email marketing. I heard the all too familiar refrain... Really, what's the value of email forus? I mean do our customers read email? Ok, One more time. Email like many things in life works...