Online Advertising & “The Digital Vampire?”
Dow Jones Chief Executive Les Hinton referred to Google as a "Digital Vampire" today (see the article in Crain's New York). As an online marketing company, even I am not sure how fair it is to put all the responsibility on Google for "sucking" the value from free...
Ending the Suspense…TweepMe.com is Suspended By Twitter
Social media-ites beware, Twitter search engine TweepMe.com (www.tweepme.com) has been suspended by Twitter, ending the wait for Twitter to begin a crackdown on use and potential abuse. While it's not quite looking like an Iranian media blackout attempt, Twitter...
Search Regionally
A much heralded benefit of online marketing, a favorite of Internet Marketing Companies, is its measurability and the ability to use the data generated by tools such as Google Analytics to continuously adapt marketing tactics. A second benefit of online marketing is...
Search marketing ROI strong
Good news for the Internet Marketing Companies, search marketing's ROI is strong according to Efficient Frontier, the largest independent research firm in the search marketing industry. With the current economic environment causing advertisers to place an even greater...
Collecting the email address is just the first step.
I get a lot of inquiries from prospects and clients who are looking to grow their database. These companies have made conscious effort and are willing to invest in acquiring new email addresses. However, the process usually stops there. My question to you is; now...
Online Display Advertising’s Comeback
Online display advertising has been declining, according to Nielsen, with spending dropping 6.4% in 2008. With the advent of search, email and SEO as online marketing vehicles, display advertising has grown stale. This current decline, however, is the result of...
How online advertising can get a brand through the economic downturn.
Whenever the economy takes a slide, the marketing department of a given brand is one of the first to face a budget cut. How to maintain marketing effectiveness in the midst of a budget cut is one of the primary challenges of a brand's marketing arm. During the current...
Paid Search Ads vs. SEO
The Search Engine Marketing Professional Organization (SEMPO) has released its findings on search marketing spending for 2008. Over the course of last year, a total of $13.5 billion dollars was spent on search marketing with nearly 90% of that total spent on paid...
Better Email Marketing with Stronger Calls To Action
A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email's call to action (CTA). The most commonly used call to action is still the inherently...
Tracking Banner Campaigns in Google Analytics
Tracking your banner campaigns has become an incredibly valuable part of Google Analytics. You now have the ability to track by source, medium, campaign, keyword, and content using Google's URL Builder. This tool allows you to easily append tracking variables to...