Online Marketing- Continuous Improvement Model
Why are our clients so enthusiastic about online marketing? Our clients are in one of two places with online marketing- they are just getting started and see the opportunity and visibility associated with strategies like search engine marketing, web analytics and...
Social Media: Content & Distribution
Social media continues to be the buzz leader online. We're no doubt helping clients succeed in with social media marketing as well as other online marketing vehicles like search, email marketing, and web analytics/optimization. A few things are worth considering...
Why this email did not work as intended…
Everyone is releasing apps these days, even banks. Here is an email promoting an app from a bank. A great idea, because they are showing that they are into customer service and are catering to the needs of their clients by simplifying customer's lives - allowing them...
The Blurred Lines will Soon be Nonexistent
Based on this article, describing our company as an internet marketing company will soon be an incorrect description. Google TV is here and it will change the way we interact with TV and the internet forever. Companies will have more choices than ever when it comes...
Using Web Analytics To Compete
I have an interesting perspective. The majority of my professional career has been spent in web development and online marketing. I had a short jog outside of this industry and during that time, Google Analytics became the dominant web analytics tool. Boy, what a...
Use It or Lose It: Advanced Segments in Google Analytics
What is an advanced segment? Advanced segmentation in GA is a functionality that allows you to further dissect your data and customize Google Analytics reports. This can help you understand customers better by identifying how different types of visitors behave...
Still Using setVar? Set a Higher Bar
If you are still using setVar to populate a user-defined segment you should be aware that that function has been deprecated. It will still function as is, but any new features or functionality will be introduced using the Set Custom Variable code:...
Keywords So Wrong? Say ‘So Long’
Google AdWords has recently introduced a new filtering option available at campaign, ad group, keyword and ad level. The top right button that exists in all page views called "Filter and Views" allows you to setup one or more filters by which to segment the campaign....
Getting Started with Your Email Program…Again?
There are several activities the smartest email marketing pros tend to nail down when either starting, or perhaps re-starting an email marketing program. This segment of "Getting The Message" is focused on getting your list in order. Permission. Ask and ye shall...
US Post Office Troubled… While Email Marketing Grows
In a recent news article on Yahoo! Finance, the US GAO advises that the US Postal Service is in dire straits, and is likely to run out of money by September! http://finance.yahoo.com/news/Post-office-cited-by-GAO-as-a-apf-1733443566.html?x=0&.v=4 Email pundits and...