Get In Touch With Your Inner Analyst
Point blank, everything you do this year can and must be tracked. Because having an online presence means having a lot of marketing options, spending wisely and efficiently is ever important as the recession has not receded just yet (as discussed in my last post). ...
The One Legged Stool
Is your marketing "one legged stool'? Does the majority of your marketing depend on one strategy? If so, here are a few ideas to add a few more legs to that stool. If you don't, it will tip over. We are working with a client who recently developed a marketing...
Acing A/B and MVT Testing
I'm a huge fan of companies and websites that use A/B and MVT (Multi-Variate Testing). It's a great way to learn more about your customers, and a critical part of conversion optimization. One tool I always recommend using is Google Website Optimizer - it's 100% free...
Recession + Ecommerce = Sink or Swim
We are all aware of what the economy has been like and the effect it has had on our decision to save or spend. For one, we do more research. A Comscore report claims that 75% of shoppers list the web as their go-to for researching prices at home before buying...
Customer Insights with Google Analytics
I was on the phone with a vendor yesterday who saw our Google Partner Logo in the footer of a document I had previously sent over, and asked me to explain what Google Analytics was exactly, and why a software so intuitive would need consultants. It is easy for us to...
Avoid the Temptation of Black Hat SEO
Recently, a former colleague contacted me about their website and what they could do to improve its visibility in search engines. That sounds innocent enough, however, one statement in the email made me do a double-take: the former colleague asked me if they should...
Dear Emails, I just need some Space
This morning I received two emails that really sparked my curiosity because of the mixed feelings they caused me to experience as a user, from a state of admiration to a state of reproach. Allow me to explain: Yesterday I went online to peruse some Father's Day...
Multi-Touch With Google Analytics
Conventional Source Attribution Isn't Good Enough One of the problems with conventional Web Analytics tools such as Omniture, Yahoo! Analytics and even Google Analytics is that they have limited source attribution functions. If a visitor arrives to your website from a...
SEO is Not a Universal Language
According to the latest data from comScore, Google has the dominant share of search engine market in the U.S. And according to the CIA World Factbook, English is the 3rd most popular language in the world. However, we cannot assume that search engine optimization...
Arm Yourself w/GA Intelligence
Some months ago, Google Analytics added a new feature called Intelligence reports, which offer both automatic and custom alerts about your data. The auto alerts send you messages, updating you on significant changes in your site's data - changes which may go...