Goals in Google Analytics
(Not the kinds of goals you kick, but the kinds of goals you set). You know what you want out of your website, you have determined what success means to you, but you are not sure how to track it. The answer is goal setting in Google Analytics. Follow these steps to...
Conversion Optimization – Deciding What To Test
Conversion optimization is a topic that almost everyone can get excited about. Who doesn't want to share in the glory when you've doubled or tripled the conversion rate? Few people would say "no" given the opportunity to increase a website's revenue exponentially. But...
Email Design Best Practices
Designing emails is kind of like watching the food channel, everything is spelled out for you, but you actually have to taste it to make sure you get it right and serve it to make sure others agree. Same thing goes for email, you can follow the process, but until you...
Google’s Androids Run Free… Oracle Says, Not So Fast…
Oracle has filed suit against Google alleging patent infringement on it's new asset, Java. If you didn't know, the Android mobile OS is run in part on a Google modified version of Java. Oracle says this is a no-no. As we regularly see now in online marketing...
SEO Basics: Dealing with 404 Errors
"404" is the status code that is returned to a web browser when a page cannot be found, often referred to as a "Not Found" error. This is bad not only from an end user standpoint (it makes it look like the website is broken or does not exist), it is also bad from a...
The Odyssey of Online Leads
You desperately want to play the role of alluring song siren to the leads...but just as in the Homeric world, the online world is as elusive with many distractions and obstacles that make qualified leads hard to come by. You are starting off from scratch; the only...
The Odyssey of Online Leads
You desperately want to play the role of alluring song siren to the leads...but just as in the Homeric world, the online world is as elusive with many distractions and obstacles that make qualified leads hard to come by. You are starting off from scratch; the only...
Google Analytics – Beginner Implementation Guide
If you own a website or a blog you should be tracking visitors on your website. Even if you do not plan to use this data for business purposes, it will provide visibility on your audience and allow you to monitor traffic on your website. You may use several tools to...
Does Your Online Marketing Company Ask Effective Questions?
The art and science of asking effective questions is critical to helping companies succeed. The questions that your online marketing company asks of you and themselves largely determines the quality and results of a client/agency engagement. Effective questions are...
Tracking Email Campaigns in Google Analytics
Let's say that you have just redesigned your website and installed GA. Now, you are brain storming of ways to drive traffic to your site and gain leads. You have considered various marketing vehicles and your mind has locked in on email marketing. Now you face the...