Google Analytics: Reporting Issue
The Google Analytics team reported yesterday that they were having issues with April 2011 data using custom reports, advanced segments, or secondary dimensions. However, the issue has not yet been fully resolved. For the latest information about this issue, including...
Bing… “Because It’s Now Growing.”
From near obscurity, Microsoft's Bing search engine now powers 30% of online searches, according to our friends at Experian/Hitwise. This is of interest, given we still see a material number paid search buyers optimizing for "Google only." While some of our friends at...
Google Analytics v5: Dashboards
As we reported here back in March, Google has released a new version of Google Analytics in beta. This post is the first in a series of blog posts showcasing various aspects of the new interface. We start with the Dashboard, as this is the first screen that everyone...
Search Engine Usage Continues to Increase For Healthcare Products
The latest numbers from Google show that Hospitals, Doctors and Research Facilities show no sign of slowing their use of Search Engines for research and purchases of medical equipment. 2011 Q1 Healthcare search volume topped 25 million. This suggests that today,...
Intelligent Email Communication Increases Revenue per Customer
In an age of increasingly intrusive media, e-mail remains one of the most efficient tools for businesses to communicate, educate and extend their offerings to their audiences. While its impact is not just limited to the healthcare industry in particular, it is clear...
Google AdWords: Tablet Device Targeting
Not to be outdone by their counterparts at the Google Analytics team, the Google AdWords team just announced that over the coming weeks, they will be launching a new targeting option: the ability to target tablet devices. The addition of this option will allow...
Google Analytics: New Version Released
As everyone knows, Google is always hard at work making improvements to its products, and Google Analytics is no exception. Today, they just announced the release of a new version, and beta access will be rolled out over the next few weeks. We will cover all the new...
SEO: Google’s Spring Cleaning
Although there are still a few more weeks until spring is officially here, it seems that Google is doing some spring cleaning a little early. Over the past few weeks, Google has made several moves to clean up its organic search results and ensure that they remain...
I Bet $5,000 You Can Be a Recruiter….
We have two open positions at Endai Worldwide. Senior Web Analyst: http://www.endai.com/careers-senior-web-analyst.html Senior Director of Service Excellence: http://www.endai.com/careers-client-service-manager-1.html We are offering $5,000 to anyone that delivers a...
Understanding Client Expectations
We've all heard the cliches: You can't hit a target that you can't see. You can't see a target that you don't have. As internet marketing professionals, we know that starting a new relationship or initiative with a client without clearly understanding the client's...