I’m down visiting our New Orleans office just before Mardi Gras, and frankly taking a break from thinking about Internet marketing, email and web analytics for a few days over President’s day weekend. If you know what it’s like to have a mind always...
What makes more sense… using the proverbial “focus group of one” (“I think…”) or “consumer research” where peers, consultants and colleagues “tell” you what they “think” or using web analytics...
For ten years we’ve been working with a variety of direct response internet marketing companies. One variable that has consistently separated the winners from the rest in terms of leads generated and sales produced has been the landing pages. To believe that in...
With the advent of Google Analytics the rapidly dominant standard in web analytics, hundreds of thousands of small to mid-sized online marketers jumped in and began reporting on consumer behaviors on their sites. This made for great discussion and was thought...
Over the last several weeks, a number of Clients, business partners and friends have asked… if I hire a Google Analytics Consultant (like us), what kind of reports will I get? What do they look like? “We want something sexy.” I was advised by a very...
