I have an interesting perspective. The majority of my professional career has been spent in web development and online marketing. I had a short jog outside of this industry and during that time, Google Analytics became the dominant web analytics tool. Boy, what a...
What is an advanced segment? Advanced segmentation in GA is a functionality that allows you to further dissect your data and customize Google Analytics reports. This can help you understand customers better by identifying how different types of visitors behave...
If you are still using setVar to populate a user-defined segment you should be aware that that function has been deprecated. It will still function as is, but any new features or functionality will be introduced using the Set Custom Variable code:...
Social media-ites beware, Twitter search engine TweepMe.com (www.tweepme.com) has been suspended by Twitter, ending the wait for Twitter to begin a crackdown on use and potential abuse. While it’s not quite looking like an Iranian media blackout attempt, Twitter...
Friday afternoon I met with two television media companies in New York City. I noticed a trend, these big media companies are rapidly embracing email marketing as a vehicle to drive viewership on television. Yup, email marketing is starting to be implemented to bump...
We’ve been getting deluged with calls from our readers on with configuration and support questions on Google Analytics! We want to answer as many as possible (and still serve all our paying customers!) So please post them as comments to this article for now,...
