I’m a huge fan of companies and websites that use A/B and MVT (Multi-Variate Testing). It’s a great way to learn more about your customers, and a critical part of conversion optimization. One tool I always recommend using is Google Website Optimizer...
We are all aware of what the economy has been like and the effect it has had on our decision to save or spend. For one, we do more research. A Comscore report claims that 75% of shoppers list the web as their go-to for researching prices at home before buying...
I was on the phone with a vendor yesterday who saw our Google Partner Logo in the footer of a document I had previously sent over, and asked me to explain what Google Analytics was exactly, and why a software so intuitive would need consultants. It is easy for us to...
Conventional Source Attribution Isn’t Good Enough One of the problems with conventional Web Analytics tools such as Omniture, Yahoo! Analytics and even Google Analytics is that they have limited source attribution functions. If a visitor arrives to your website...
Some months ago, Google Analytics added a new feature called Intelligence reports, which offer both automatic and custom alerts about your data. The auto alerts send you messages, updating you on significant changes in your site’s data – changes which may...
Based on this article, describing our company as an internet marketing company will soon be an incorrect description. Google TV is here and it will change the way we interact with TV and the internet forever. Companies will have more choices than ever when it comes...
