According to an article in BtoBonline, personalizing your email messaging to each prospect is the key to achieving increased ROIs from outbound campaigns. In fact, they state that using behavioral customer data to make marketing predictions will actually increase...
Many times it can be difficult to estimate the benefits of using search, analytics, and email for B2B businesses. Surely high ticket items that range into the hundreds of thousands of dollars and have long sales cycles don’t have a process that begins online. Or...
Social media refers to environments where people are interacting, communicating, sharing information and creating profiles. These may include, and are not limited to, social networks, blogs, social games and consumer commenting sites (reviewing and rating products)....
Recently, Yahoo announced that they have released Version 10.1 of Yahoo Web Analytics. A major component of this new version are enhancements to segmentation and report filtering functionalities, which are important when using web analytics data to determine the...
As we reported here back in March, Google has released a new version of Google Analytics in beta. This post is the first in a series of blog posts showcasing various aspects of the new interface. We start with the Dashboard, as this is the first screen that everyone...
As everyone knows, Google is always hard at work making improvements to its products, and Google Analytics is no exception. Today, they just announced the release of a new version, and beta access will be rolled out over the next few weeks. We will cover all the new...
