In a great study in MIT News, evidence suggests that exposure to online ratings could matter more than you think –and even if you think it doesn’t matter to you. In our Client work optimizing organic search results, we’re finding new connections...
For users of Google Analytics Premium, and those considering GA Premium, here’s a quick update on a new feature we like. This new update allows you to customize the columns (metrics) that are displayed, order in which they are displayed and label group they are...
A recent study published on Marketing Charts showed that 23% of top B2B marketers rate their corporate website as their top lead-generation tool, while 41% cite referrals and personal connections. If you’re in the former group, a strong analytics and tracking...
A recent study from MarketingSherpa showed that 68% of B2B companies haven’t yet identified their sales funnel, and 76% of B2B marketers don’t use any type of marketing automation. When studies routinely show that marketing automation consistently...
According to a 2012 study by AMR International, annual growth of U.S. B2B online marketing spend is expected to reach 14% by the end of 2012. Surprisingly though, only 50% of current B2B marketers formally analyze their metrics to judge ROI. That’s unfortunate...
Last month, Google updated their analytics suite with a few highly anticipated additions, doing more than simply refining the application’s look and feel with its update to GA version 5. This latest release has finally introduced the public to several features...
