We are all aware of what the economy has been like and the effect it has had on our decision to save or spend. For one, we do more research. A Comscore report claims that 75% of shoppers list the web as their go-to for researching prices at home before buying...
I was on the phone with a vendor yesterday who saw our Google Partner Logo in the footer of a document I had previously sent over, and asked me to explain what Google Analytics was exactly, and why a software so intuitive would need consultants. It is easy for us to...
This morning I received two emails that really sparked my curiosity because of the mixed feelings they caused me to experience as a user, from a state of admiration to a state of reproach. Allow me to explain: Yesterday I went online to peruse some Father’s Day...
Conventional Source Attribution Isn’t Good Enough One of the problems with conventional Web Analytics tools such as Omniture, Yahoo! Analytics and even Google Analytics is that they have limited source attribution functions. If a visitor arrives to your website...
Everyone is releasing apps these days, even banks. Here is an email promoting an app from a bank. A great idea, because they are showing that they are into customer service and are catering to the needs of their clients by simplifying customer’s lives –...
Based on this article, describing our company as an internet marketing company will soon be an incorrect description. Google TV is here and it will change the way we interact with TV and the internet forever. Companies will have more choices than ever when it comes...
