Whenever the economy takes a slide, the marketing department of a given brand is one of the first to face a budget cut. How to maintain marketing effectiveness in the midst of a budget cut is one of the primary challenges of a brand’s marketing arm. During the...
A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email’s call to action (CTA). The most commonly used call to action is still the...
While it’s getting harder to find a marketer that has not adopted some level of search marketing religion, I am still amazed by the number of marketers without a serious initiative built upon an email marketing customer and prospect database. High quality email...
This past weekend I was at Atlantic City, New Jersey. As I was walking around I realized that there is no better example of customer loyalty programs than in casinos. These programs have such monikers as “Diamond Club”, “7 Star Club”, and so...
The promise of email as a vehicle to develop customer and prospective customer relationships has long been appreciated by Internet marketing professionals and rookies alike. However it’s all too often the case that both the very experienced, and the less tenured...
Currently, there are several sites under the social media umbrella from Digg, Flickr and MySpace to Twitter, LinkedIn and Spoke. However, it seems Facebook is working hard to be the center of the social media universe. What began as a gossip site for college students...
