We are all aware of what the economy has been like and the effect it has had on our decision to save or spend. For one, we do more research. A Comscore report claims that 75% of shoppers list the web as their go-to for researching prices at home before buying...
I was on the phone with a vendor yesterday who saw our Google Partner Logo in the footer of a document I had previously sent over, and asked me to explain what Google Analytics was exactly, and why a software so intuitive would need consultants. It is easy for us to...
This morning I received two emails that really sparked my curiosity because of the mixed feelings they caused me to experience as a user, from a state of admiration to a state of reproach. Allow me to explain: Yesterday I went online to peruse some Father’s Day...
Conventional Source Attribution Isn’t Good Enough One of the problems with conventional Web Analytics tools such as Omniture, Yahoo! Analytics and even Google Analytics is that they have limited source attribution functions. If a visitor arrives to your website...
Some months ago, Google Analytics added a new feature called Intelligence reports, which offer both automatic and custom alerts about your data. The auto alerts send you messages, updating you on significant changes in your site’s data – changes which may...
Why are our clients so enthusiastic about online marketing? Our clients are in one of two places with online marketing- they are just getting started and see the opportunity and visibility associated with strategies like search engine marketing, web analytics and...
