Last week was an interesting week. The senior leadership of Endai spent 4 days with the leadership of an innovative U.S. based manufacturer. The conversation revolved around a common theme: End User Relationships. For more than half a century manufacturers have...
Your email marketing objective whether you are doing B2B marketing or B2C marketing is the same, it’s to create a campaign that will be relevant and interesting enough to the recipient to cause them to act on it. The difference lies in the strategy and the...
It started like any other day, I read some news, I copied the link to an article I thought was worth sharing (Paul the oracle octopus winning the 2010 FIFA World Cup is fascinating), and I pasted the link into my facebook status. Then I went back to the domain from...
Anyone familiar with the cartoonist Rube Goldberg will understand that the more complex does not always equal more effective. The same is true with email marketing. The capabilities of web designers increase almost constantly as the broadband widths grow and...
Point blank, everything you do this year can and must be tracked. Because having an online presence means having a lot of marketing options, spending wisely and efficiently is ever important as the recession has not receded just yet (as discussed in my last post). ...
Is your marketing “one legged stool’? Does the majority of your marketing depend on one strategy? If so, here are a few ideas to add a few more legs to that stool. If you don’t, it will tip over. We are working with a client who recently developed...
