A recent study from MarketingSherpa showed that 68% of B2B companies haven’t yet identified their sales funnel, and 76% of B2B marketers don’t use any type of marketing automation. When studies routinely show that marketing automation consistently...
150%. That’s the difference in conversion rates between organizations that have thorough strategic SEO plans in place and those that don’t. In a report published by MarketingSherpa, respondents that had a detailed process for performing search engine...
Despite a slow economic recovery, a full 60% of business leaders plan to expand their email program this year, according to a study published by Zoomerang and StrongMail. Not surprising since 67% of participants cited the ability to build strong customer loyalty and...
B2B online marketing is accelerating and changing at an incredibly rapid pace. According to MarketingSherpa.com, 2012 will be another year of intense flurry and innovation, from video content in email marketing campaigns to advanced lead segmentation and...
Leverage your brand name with Yahoo’s Rich Ads in Search (RAIS) served on both Search.Yahoo.com and Bing.com. Currently, RAIS are only available using exact match, exclusively for brand terms. These ads appear in the first position only at the top of the SERP...
Many times it can be difficult to estimate the benefits of using search, analytics, and email for B2B businesses. Surely high ticket items that range into the hundreds of thousands of dollars and have long sales cycles don’t have a process that begins online. Or...
