Working with multi-channel retail organizations, we’ve experienced the frequent concern that online is competing with, or “cannibalizing” retail sales. It seems like a reasonable problem for those responsible for the P&L of the retail business to consider, same...
Remarketing (or, retargeting) is a tactic that many marketers have leveraged for some time now, and by this point all of us have probably at one point or another been “stalked” by ads from the likes of Zappos, Amazon and many others. Remarketing can be a...
It’s that time of the year again – the annual Google Analytics Certified Partner Summit! This year, the theme of the Summit is Data in Action. One of many new product announcements made at the Summit includes a new Enhanced Ecommerce Beta. This is complete...
In a great study in MIT News, evidence suggests that exposure to online ratings could matter more than you think –and even if you think it doesn’t matter to you. In our Client work optimizing organic search results, we’re finding new connections...
A recent study published on Marketing Charts showed that 23% of top B2B marketers rate their corporate website as their top lead-generation tool, while 41% cite referrals and personal connections. If you’re in the former group, a strong analytics and tracking...
Few things put customers as at-ease with using a brand as a testimonial from another customer. Some studies peg the boost to conversion rates at as high as 200%, though most caution that a 25-50% increase is more likely. With these kinds of numbers, marketers should...
