Email marketing, at first glance, seems simple and straightforward, and unfortunately, is often an afterthought for many marketers. However, when applied correctly, email marketing can be an incredibly cost effective means of dramatically increasing revenue. An...
While it’s getting harder to find a marketer that has not adopted some level of search marketing religion, I am still amazed by the number of marketers without a serious initiative built upon an email marketing customer and prospect database. High quality email...
Friday afternoon I met with two television media companies in New York City. I noticed a trend, these big media companies are rapidly embracing email marketing as a vehicle to drive viewership on television. Yup, email marketing is starting to be implemented to bump...
I had a conversation this morning with a prospective customer about email marketing. I heard the all too familiar refrain… Really, what’s the value of email forus? I mean do our customers read email? Ok, One more time. Email like many things in life works...
The promise of email as a vehicle to develop customer and prospective customer relationships has long been appreciated by Internet marketing professionals and rookies alike. However it’s all too often the case that both the very experienced, and the less tenured...
Across the country, those in the media business have watched the downward spiral of the daily newspaper. The abundance of new media information sources and consequential fracturing of audiences have thrown the once over-breakfast standard into a painfully slow...
