Everyone is releasing apps these days, even banks. Here is an email promoting an app from a bank. A great idea, because they are showing that they are into customer service and are catering to the needs of their clients by simplifying customer’s lives –...
Based on this article, describing our company as an internet marketing company will soon be an incorrect description. Google TV is here and it will change the way we interact with TV and the internet forever. Companies will have more choices than ever when it comes...
There are several activities the smartest email marketing pros tend to nail down when either starting, or perhaps re-starting an email marketing program. This segment of “Getting The Message” is focused on getting your list in order. Permission. Ask and ye...
In a recent news article on Yahoo! Finance, the US GAO advises that the US Postal Service is in dire straits, and is likely to run out of money by September! http://finance.yahoo.com/news/Post-office-cited-by-GAO-as-a-apf-1733443566.html?x=0&.v=4 Email pundits...
I get a lot of inquiries from prospects and clients who are looking to grow their database. These companies have made conscious effort and are willing to invest in acquiring new email addresses. However, the process usually stops there. My question to you is; now...
A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email’s call to action (CTA). The most commonly used call to action is still the...
