Even as marketers continue to find the “hits” in promotions via viral programs on social media like FaceBook and Twitter, many marketers are still finding that email marketing is still the king at driving online sales. This just written up by eMarketer. In...
Last week was an interesting week. The senior leadership of Endai spent 4 days with the leadership of an innovative U.S. based manufacturer. The conversation revolved around a common theme: End User Relationships. For more than half a century manufacturers have...
Your email marketing objective whether you are doing B2B marketing or B2C marketing is the same, it’s to create a campaign that will be relevant and interesting enough to the recipient to cause them to act on it. The difference lies in the strategy and the...
Anyone familiar with the cartoonist Rube Goldberg will understand that the more complex does not always equal more effective. The same is true with email marketing. The capabilities of web designers increase almost constantly as the broadband widths grow and...
Is your marketing “one legged stool’? Does the majority of your marketing depend on one strategy? If so, here are a few ideas to add a few more legs to that stool. If you don’t, it will tip over. We are working with a client who recently developed...
This morning I received two emails that really sparked my curiosity because of the mixed feelings they caused me to experience as a user, from a state of admiration to a state of reproach. Allow me to explain: Yesterday I went online to peruse some Father’s Day...
