Think about it, how do you send your friend an article that really interested you? Probably by email or as a post on their wall, right? Email complements most marketing tactics perfectly, whether it is to acquire, retain or convert prospects. Email has the ability...
Designing emails is kind of like watching the food channel, everything is spelled out for you, but you actually have to taste it to make sure you get it right and serve it to make sure others agree. Same thing goes for email, you can follow the process, but until you...
You desperately want to play the role of alluring song siren to the leads…but just as in the Homeric world, the online world is as elusive with many distractions and obstacles that make qualified leads hard to come by. You are starting off from scratch; the only...
You desperately want to play the role of alluring song siren to the leads…but just as in the Homeric world, the online world is as elusive with many distractions and obstacles that make qualified leads hard to come by. You are starting off from scratch; the only...
Let’s say that you have just redesigned your website and installed GA. Now, you are brain storming of ways to drive traffic to your site and gain leads. You have considered various marketing vehicles and your mind has locked in on email marketing. Now you...
Two years ago you wouldn’t dream of getting emails with videos embedded in them. Today, you may be seeing more and more of this and who knows, in a year or so we might be moving towards HD and 3-D videos in our emails altogether. We can only dream…for...
