According to an article in BtoBonline, personalizing your email messaging to each prospect is the key to achieving increased ROIs from outbound campaigns. In fact, they state that using behavioral customer data to make marketing predictions will actually increase...
Un-targeted email campaigns end up costing more than 3.6 times the cost of a well-segmented and targeted campaign. This 2010 study by The Relevancy Group stated what Endai has known for a long time – highly segmented email campaigns produce significantly better...
In an age of increasingly intrusive media, e-mail remains one of the most efficient tools for businesses to communicate, educate and extend their offerings to their audiences. While its impact is not just limited to the healthcare industry in particular, it is clear...
I know… The title of this blog is a little perplexing. I will get some interesting looks around the office for writing such a title, but it’s for good reason. If you are a B2B company and are not using email to build relationships, nurture relationships...
Recently clients have been getting smarter on analytics and post email drop statistics. They want to know why that email bounced and what a hard bounce is, a conndied is and a nobox is. Here is a little summary of what happens to prevent emails from reaching your...
Email marketing, especially if it is properly integrated with analytics, provides an abundance of data. The reporting can get really expansive, so it is really important to focus and report on the email metrics that matter most … 1. List Growth First of all, it...
