Acquiring new business is a critical function of web analytics and tracking, but equally important is maintaining existing customers and growing their lifetime value. Integral to that is measuring and drawing insights from how they interact with your corporate...
Customized emails for customers have been a popular way for companies to build trust. Yet, many marketers seem torn on whether or not these types of personalized automated messages are beneficial. That’s surprising since a large amount of data seems to suggest...
Sometimes, a technology emerges long before the world is ready for it. Usually, when this happens, the technology languishes and disappears, but occasionally it stubbornly sticks around long enough to be truly useful. Such is the case with animated gif images, those...
Despite a slow economic recovery, a full 60% of business leaders plan to expand their email program this year, according to a study published by Zoomerang and StrongMail. Not surprising since 67% of participants cited the ability to build strong customer loyalty and...
If there’s one issue that’s still a huge problem for e-commerce companies, it’s shopping cart abandonment. Search Engine Land reports that shopping cart abandonment rates are a staggering 75% across the board, but other research firms have estimated...
The digital space is constantly growing and changing. Given that constantly changing landscape, the “batch and blast” approach to email marketing is being rendered less and less effective. Putting out a message and hoping it finds its way to the inbox of...
