STERIS Corporation isn’t new to online marketing. They’ve been utilizing search, analytics and email since 2008 to increase RFQs (request for quotes) through Endai’s proprietary Playbook™ methodology – a process that has generated $45 million...
Many times it can be difficult to estimate the benefits of using search, analytics, and email for B2B businesses. Surely high ticket items that range into the hundreds of thousands of dollars and have long sales cycles don’t have a process that begins online. Or...
We’ve all heard the cliches: You can’t hit a target that you can’t see. You can’t see a target that you don’t have. As internet marketing professionals, we know that starting a new relationship or initiative with a client without clearly...
It started like any other day, I read some news, I copied the link to an article I thought was worth sharing (Paul the oracle octopus winning the 2010 FIFA World Cup is fascinating), and I pasted the link into my facebook status. Then I went back to the domain from...
This morning I received two emails that really sparked my curiosity because of the mixed feelings they caused me to experience as a user, from a state of admiration to a state of reproach. Allow me to explain: Yesterday I went online to peruse some Father’s Day...
Internet marketing companies work with clients in three ways. The Agency Tells. This is easier than trying to understand the client, right? We just tell the client what the problem is, what they need to do to solve it and just do it. We use all of our previous...
